While brainstorming concepts for Cadillac’s 2025 Miami Open partnership, we had a lightbulb moment: the first letters of Cadillac’s EV lineup— Lyriq, Optiq, Vistiq, Escalade IQ—spelled out LOVE, making a natural connection to tennis. From there, we created an experience tennis fans fell in love with, featuring a pop-up showroom showcasing Cadillac EVs and brand ambassador Frances Tiafoe and a stainless steel, LED-rimmed heart full of Cadillac branded tennis balls that served up an iconic selfie moment bringing in tens of thousands of tennis fans during the tournament.
Agency: Jack Morton
Spreading the love
Paired with ancillary vehicle displays throughout the grounds, broadcast desk branding, court signage and a player hospitality vehicle fleet, everywhere tennis fans went, Cadillac was front and center.
